Lifeline column in USA Today

There are eight little articles in the lifeline column of USA Today in Wednesdays paper. A couple of them seem to have some PR influence. One of them is about a new TV series being aired on NBC. The series is about fitness and nutrition and has Jillian Michaels (from the Biggest Loser) in its cast. Information about the show is given and an internet address is provided for those who are interested in being on the show.

Another article announces the release of the Angels and Demons DVD. The date of release and price of the DVD are given as well as the stars in the movie.

Although these clippings are very short, they are effective in informing the public. The TV series will probably get more viewers, and more copies of the DVD will be sold because people read about it in the newspaper.

Regence Takes Community Approach to Provider 'Reviews'

Regence Health Insurer has a website, myRegence.com, which posts reviews from Regence members concerning doctors. The purpose of the wesite is to make it easy for anyone to find a doctor that suits them and that they will be pleased with. The press release discusses a Regence member, Adrianne Johnson who was looking for a personal phisician and went onto myRegence.com to get some feedback from patients about their doctors. Adrianne found a doctor that she was pleased and then wrote about her treatment and gave her feedback on the website. Adrianne said that she found the reviews on the website to be accurate.

In the press release there is a piece of information that makes me wonder a little, "member reviews are displayed on myRegence.com. After being screened by a Regence Moderator, they are published on the provider's profile page." What is the Regence Moderator? Does it screen out the negative reviews? The press release didn't say anything about negative feedback. I would like to know if negative feedback is also allowed to be posted.

The press release does a good job of informing the people of myRegence.com and the positive aspects of it. It could however, give more information concerning the type of feeback that's found on the website.

Carrie Ann Inaba Gears up for a new season of dancing with the stars

This article promotes Dancing with the stars through one of its judges, Carrie Ann Inaba. It begins by outlining her decorated career as a dancer and proves her worthiness as a dancing judge with the following statement, "With a dancing and performing career spanning two decades, and a a resume sprinkled with projects that include working with Madonna, Mike Myers and Keenen Ivory Wayans, Inaba has certainly earned the right to assert her strong but fair opinions as the sole female judge on Dancing With The Stars."

The article describes the new season of Dancing With the Stars as "more diverse and outrageous than ever before."

A question and answer section is then outlined between PR.com and Inaba. Inaba's answers reveal such aspects of the TV show as the exciting dancers that are recruited and the credibility of the judges.

After reading this article, I'm sure many people would be interested in watching Dancing With the Stars for its talented dancers and it's experienced female judge, I know I would.

The Taking of Pelham 1 2 3 Review

The author of this article, Joseph Marchelewski, gives an overall positive review for the movie staring Danzel Washington and John Travolta. The first paragraph of the article sais that there are many movies in the summer of 2009 that promise to give you your moneys worth, but The Taking of Pelham delivers on this promise. The movie's star actors are a big focus in the article because they are well known and admired and attract big crowds. Other positive things about the film are also said: it doesn't drag on, lots of action but not over the top and a thriller in the truest sense of the word.

There is some good PR in this article. It gives the reader a good opinion concerning the movie and does a good job of persauding the audience to see it without being biased.