There are eight little articles in the lifeline column of USA Today in Wednesdays paper. A couple of them seem to have some PR influence. One of them is about a new TV series being aired on NBC. The series is about fitness and nutrition and has Jillian Michaels (from the Biggest Loser) in its cast. Information about the show is given and an internet address is provided for those who are interested in being on the show.
Another article announces the release of the Angels and Demons DVD. The date of release and price of the DVD are given as well as the stars in the movie.
Although these clippings are very short, they are effective in informing the public. The TV series will probably get more viewers, and more copies of the DVD will be sold because people read about it in the newspaper.
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