An article on PR Newswire talked about Apple raising its price to purchase songs on itunes. Where they were $.99 they are now $1.29/song. The article cited an online behaviour trend survey conducted at University of Arizona and showed that the hike in price on itunes has lowerd 63% of teh faculty's desire to purchase music online. "The survey found that 78% of the students replied they are not committed to any specific music website, rather affordable prices is the overall dominating factor when shopping onlin." And according to this article there are still affordable online sites to buy music. The article cites a a student who buys his music from the newer music website called TunesPro.com which offers the exact same music as itunes for a fraction of the cost. A spokesperson for TunesPro said, "We currently charge 19c/song while offering an additional 10% discount when a full album is purchased. We believe the reduced prices will attract the students and younger users away from itunes, who charge almost 6 times more than we do."
TunesPro has some great publicity here. When people here that their songs are six times cheaper and just as good of quality, they are likely to win some customers.
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